UNDERSTAND THE VALUE OF FACEBOOK AND WEBSITE|FACEBOOK vs WEBSITE
Jan 07, 2022
The number one rule to expand your business is through an online presence in modern times. Many people think that website development is a lifesaver for their business while some prefer using Facebook.
We as a web designing company in Malaysia preach website development for businesses. First, take a look at our credo behind it. We'll discuss 8 pros and cons for both sides of the argument and will conclude at the end.
Hi! TECH|WEB DESIGNING COMPANY IN MALAYSIA|CREDO:
Our team at Hi! Tech believes that websites are worth a fortune for businesses. The reason is SEO, you can add a little bit of SEO to your Facebook page but you are still reliant on Facebook to promote your page while your website is your property, you are responsible for both success and failure.
Our web designing company in Malaysia has gone through a detailed thought process before reaching this conclusion.
Let’s move on to the PRO ET CONTRA (pros and cons) of having a Facebook page for your business.
ADVANTAGES OF HAVING A FACEBOOK BUSINESS PAGE:
· HIGHLY AFFORDABLE:
You can start your Facebook business page for free. You can upload content for free, you can invite people to your business for free. Whereas, you’ll have to pay a Malaysia web design company or an IT agency to develop and design your website.
· HUGE TRAFFIC:
Facebook has a lot of markets; millions of people sign into Facebook every day to spend their leisure hours. You can target your desired audience easily and efficiently using Facebook. To add to it, when someone likes your page, Facebook instantly sends a notification to the person's friends and relatives which encourages them to like your page too.
· PAGE INSIGHTS:
You get to see a lot of page insight when your page gets a noble number of likes. This can determine your way to promote your brand, you can see how many people visit your site, how many react and comment, how many share, and how many clicks you get. All of this can be known for free!
· AUDIENCE TARGETTING:
Using Facebook, you can target your audience very easily. Suppose you want to target the citizens of Malaysia; you can just add it on your page and Facebook will target everyone who has mentioned Malaysia as their hometown. It is very easy to brew customers for your product on Facebook.
· BRAND RECOGNITION:
Facebook is the largest social media platform with billions of users, if you decide to set your business on Facebook you can reach out to millions of people and increase your brand awareness.
· THERE’S NO CONTRACT:
Your hands are not tied to continue expanding your business on Facebook. There is no contract, you can stop at your will. If you are not satisfied with your preach you can quit using Facebook. You are not bound to pay for your subscription when you are not using them. You can also catch up with Facebook at any time in the future.
· TESTING MARKETING CAMPAIGNS:
While using Facebook you can create multiple campaigns and test them all at once, you can use risky fonts and design. You can run such posts on ads and compare the results. Who knows you might a tremendous response on it?
· ANY FORM OF MEDIA:
You can use either photographs or videos, gifs, or 3D images on Facebook for FREE! You can design it yourself and upload it easily, see page insights, and more. A Facebook business page is a full package for businesses.
We have discussed 8 advantages of owning a Facebook page, but advantages are always accompanied by disadvantages. Let’s take a look at that.
DRAWBACKS OF USING A FACEBOOK PAGE FOR BUSINESS:
· YOU CANNOT PROTECT YOUR IMAGE:
People can see how many people follow your page, like it, and comment on it. If it's a fresh start for you it's not very beneficial for you. It will drive away customers when they see lesser followers and comments from your competitor. Also, negative comments will be visible everywhere damaging your reputation, even if you fix your mistake, it will not be worth the disgrace.
· GHOST USERS:
There are hundreds of thousands of people on Facebook, that are active yet invisible. They might visit your page daily, engage with your content but, they’ll never react or comment on it. You cannot increase your product reach if such people keep interacting with you and almost one person in 10 is a ghost user.
· FULL-TIME JOB:
Managing a Facebook business account is a complicated full-time job. If you have started a business apart from your job, it will be very difficult to escalate for you. Facebook demands time.
· CONTINUOUS CHANGE IN TERMS AND POLICIES:
Facebook is a third-party site for your business, you do not own a business page instead you have a business page on Facebook. See the difference? Facebook updates its rule and regulations every other day, if Facebook feels that your page is violating its rules, it will be deleted without you even knowing.
· FAKE ACCOUNTS:
Facebook is crowded with fake accounts; people sometimes use these fake accounts and engage with business accounts. When you are utilizing your precious time, it might be a difficult task to differentiate a fake account from an original profile. You might get spammed multiple times.
Facebook advertising and post boosting works on a bidding system, the more you bid the higher the reach. It can cost you way more money than you imagine. If your business doesn't start well, you'll get sunk in losses. Your ads can get advertised multiple times a month but that is not enough.
All the posts you make on your business page are visible to the public, unlike a personal account where you can choose your desired audience. Also, the people who like your posts, follow you and comment are also visible to anyone. This may lead to many cyber crimes and the brand may be pushed towards litigation.
· CONVERSION RATES:
The conversion rate through advertisement on Facebook is 1% which is 50% less than the conversion rates from any other mode of online advertisement. You'll have to spend a lot of money and this is the conversion rate you get. The situation might be different for some brands but more or less this is the average synopsis of the conversion rate.
These are 8 pros and cons of Facebook Business pages, there are many benefits but so are the disadvantages. Scroll down to read about the advantages and disadvantages of having a website. Take your notebook out, give points to both platforms. Whichever gets the most points win? Shall we continue?
ADVANTAGES OF OWNING A WEBSITE:
We are a Malaysia web design company and we know what it takes to develop a successful website. If you are looking for an IT company to develop or design your website, book your free consultation at Hi! Tech web designing company in Malaysia now and get amazing web design Malaysia package at unbelievable website design Malaysia price.
· GLOBAL REACH:
There are billions of people on the internet browsing on search engines for almost every product. Using a website people can get to know about your brand, your skills. You can present yourself to the world in a pleasing manner using a website.
· CONVERSION RATE:
Having a website makes your business look extremely professional. A website has huge conversion rates, unlike any other social site or platform. You can earn quadruple of what you invested in your website.
· YOU ARE IN CONTROL:
You can design your website according to your will, you can use your brand colors throughout your pages, you can use different fonts of your choice. You can use your security plug-ins. In a nutshell, you are the master of your site, you can represent it just as you like.
· BUSINESS HEADQUARTER:
Even though you have a Facebook business page your website will still be your business headquarter. You can direct people to your website. This will not only improve your brand image but will also increase your reliability in the eyes of your customers.
· EASY ACCESS:
Using websites to drill out information is very easy; you just have to open the site and the about us page is right in front of you. Everything is well organized for you to read.
· POSITIVE BRAND IMAGE:
You can conserve your brand image by using a website, no one can see your following, likes, or comments. Your website is as important as your competitor's because they see your positive side. Your mistakes can be fixed without anyone noticing. You can add your reviews, your portfolio for people to notice.
You can see your hard work paying off, your websites get ranked on the first pages when your content is good enough. There is no apparent need to spend money on advertisements at the start. You can create brand awareness with your quality blogs.
· ONLINE PAYMENTS:
Your website can also be your cash counter, it can receive money online. No social media site can do that, online payment strategy helps you with your local business too.
We have discussed enough advantages of owning a website but as mentioned earlier there is nothing on Earth that has zero disadvantages (except nature). Moving on to 8 disadvantages of owning a website.
DISADVANTAGES OF OWNING A WEBSITE FOR BUSINESS:
· NOT REACHING YOUR AUDIENCE:
The number of websites on the internet is insane and it is growing with each passing hour. Sometimes you might not be able to upload enough content or quality content on your website which demotes you to the search engine. It is very difficult for websites to get acknowledged by search engines again demotion.
· WEBSITE MIGHT CRASH:
For one reason or the other, your website can get crashed, it's unavailability can lead to many customers losses. Once a customer views a crashed website his trust is broken.
· COMPLEX STRUCTURES:
Few websites are very hard to understand and access by visitors. Such websites are not useful; for businesses instead of driving traffic, they work on chasing it away.
· BAD DESIGNING:
· POOR PUBLICITY:
There are not many disadvantages of owning a website if it’s tailored properly. Let’s jump to our conclusion.
After looking at the advantages and disadvantages of both Facebook and the Website, we think that all of us have concluded that websites cannot be replaced using a Facebook page. No matter what websites will always serve as the core of businesses. You cannot own a Facebook page and design its layout according to your will but, you can do it on your website. A website foreshadows what your business looks like while a Facebook page can never do that.
As a bottom line, Facebook and Website both are very important for businesses. They should go side by side, only a Facebook page cannot give enough customers, and owning a website without a social website might not have the same impact. A business needs both platforms to be successful. Get your website today and create a Facebook Business account.